Part 5: Robert Tercek addresses the Vectors of Change across all platforms of media; The sphere of media industries has been absorbed by the telephony sphere. Every electronic mass media format introduced in the 20th Century, including film, radio, and television, is now in the process of absorption into digital telecommunications networks. To survive in the 21st century, the companies that produce and distribute traditional media types must adapt to an entirely new environment. The new networks include digital broadband provided by cable television system operators and telecommunications companies offering wireline and wireless access.

From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive “ecosystems” for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of “new television”, the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.

Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Panelists:
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META

From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive “ecosystems” for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of “new television”, the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.

Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Panelists:
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META

Part 3 : Stephanie Otto discusses the design of interactive media platforms and navigating multi-media experiences.

From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive “ecosystems” for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of “new television”, the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.

Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Panelists:
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META

Part 2 : Mike Benson discusses the new wave of interactive audience participation marketing designs used for shows like Lost, and how they are changing the way viewers interact with media.

From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive “ecosystems” for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of “new television”, the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.

Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Panelists:
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META

Part 1: Anne White discusses interactive advertising from Minority Report to Wal-mart, technology is changing the way we interact with products and media.

From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive “ecosystems” for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of “new television”, the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.

Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Panelists:
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META

The depiction of science and technology in film, novels, television, games, and other media directly informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. It’s an ever-tighter feedback loop, and each side is sprinting to keep up with the other. Through it all runs a new generation of digital tools that is inexorably changing the creative process – of media author and scientist alike. This panel discusses what it means for science and design in narrative to embrace, incorporate, mutate, pervert, extrapolate, and refine each other.

Moderator: John Underkoffler—chief scientist, Oblong Industries; science advisor, (Minority Report, The Hulk)

Panelists:
Paola Antonelli—senior curator in the Department of Architecture and Design for the Museum of Modern Art, New York
David Kung—Vice president, creative director, Walt Disney Parks and Resorts Online
Michael Riva—production designer, Iron Man
Jerry Schubel—president and CEO of the Aquarium of the Pacific in Long Beach, California

http://www.vimeo.com/3559553
The depiction of science and technology in film, novels, television, games, and other media directly informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. It’s an ever-tighter feedback loop, and each side is sprinting to keep up with the other. Through it all runs a new generation of digital tools that is inexorably changing the creative process – of media author and scientist alike. This panel discusses what it means for science and design in narrative to embrace, incorporate, mutate, pervert, extrapolate, and refine each other.

Moderator: John Underkoffler—chief scientist, Oblong Industries; science advisor, (Minority Report, The Hulk)

Panelists:
Paola Antonelli—senior curator in the Department of Architecture and Design for the Museum of Modern Art, New York
David Kung—Vice president, creative director, Walt Disney Parks and Resorts Online
Michael Riva—production designer, Iron Man
Jerry Schubel—president and CEO of the Aquarium of the Pacific in Long Beach, California

The depiction of science and technology in film, novels, television, games, and other media directly informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. It’s an ever-tighter feedback loop, and each side is sprinting to keep up with the other. Through it all runs a new generation of digital tools that is inexorably changing the creative process – of media author and scientist alike. This panel discusses what it means for science and design in narrative to embrace, incorporate, mutate, pervert, extrapolate, and refine each other.

Moderator: John Underkoffler—chief scientist, Oblong Industries; science advisor, (Minority Report, The Hulk)

Panelists:
Paola Antonelli—senior curator in the Department of Architecture and Design for the Museum of Modern Art, New York
David Kung—Vice president, creative director, Walt Disney Parks and Resorts Online
Michael Riva—production designer, Iron Man
Jerry Schubel—president and CEO of the Aquarium of the Pacific in Long Beach, California

J. Michael Riva is the production designer of Iron Man and the upcoming Iron Man 2. Ironman footage used courtesy of Marvel Comic, Industrial Light and Magic, and Paramount Pictures

The depiction of science and technology in film, novels, television, games, and other media directly informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. It’s an ever-tighter feedback loop, and each side is sprinting to keep up with the other. Through it all runs a new generation of digital tools that is inexorably changing the creative process – of media author and scientist alike. This panel discusses what it means for science and design in narrative to embrace, incorporate, mutate, pervert, extrapolate, and refine each other.

Moderator: John Underkoffler—chief scientist, Oblong Industries; science advisor, (Minority Report, The Hulk)

Panelists:
Paola Antonelli—senior curator in the Department of Architecture and Design for the Museum of Modern Art, New York
David Kung—Vice president, creative director, Walt Disney Parks and Resorts Online
Michael Riva—production designer, Iron Man
Jerry Schubel—president and CEO of the Aquarium of the Pacific in Long Beach, California

The depiction of science and technology in film, novels, television, games, and other media directly informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. It’s an ever-tighter feedback loop, and each side is sprinting to keep up with the other. Through it all runs a new generation of digital tools that is inexorably changing the creative process – of media author and scientist alike. This panel discusses what it means for science and design in narrative to embrace, incorporate, mutate, pervert, extrapolate, and refine each other.

Moderator: John Underkoffler—chief scientist, Oblong Industries; science advisor, (Minority Report, The Hulk)

Panelists:
Paola Antonelli—senior curator in the Department of Architecture and Design for the Museum of Modern Art, New York
David Kung—Vice president, creative director, Walt Disney Parks and Resorts Online
Michael Riva—production designer, Iron Man
Jerry Schubel—president and CEO of the Aquarium of the Pacific in Long Beach, California