ANNE WHITE

  Vice President, Programming & Creative, PRN   by Thomson

A brand communications executive with nearly two decades of experience, Anne White is in the vanguard of exploring and exploiting the nexus between traditional and new medias, entertainment and consumer products. White has created visionary brand strategy, programming and user experiences for clients ranging from start-ups to Fortune 500 companies, and as diverse as Prince, Steven Spielberg, SC Johnson, Disney, TiVo, Best Buy, Medtronic, Home Depot, Aveda, and entertainment companies in Asia, Europe and North America. White’s exposure to these various industries, cultures and business models serves as a key to her strategic business acumen and tremendous creative insights, and has made her a popular speaker at media conferences and events around the world.

Currently, White is responsible for establishing and implementing the programming strategy and on-air brands, as well as contributing to platform development, for Premier Retail Network’s place-based, multi-media networks. Steering the creative development of this dynamic new marketing medium, White was credited with bringing PRN’s Supermarket Checkout Network increases of more than 55% in viewership and of 30% in brand recall within her first year. She was recently selected to serve on a Thomson think tank, in conjunction with Harvard Business School, dedicated to developing strategic business opportunities for the “Web2.0” world and
beyond. White is a member of the PGA and has served on the board of PROMAX/BDA. A classically-trained artist and musician, White enjoys exploring visual perception through her personal art and performances.