PRESENTING SPONSOR
In This Issue:
SIGN UP NOW AND SAVE WITH EARLY BIRD RATES:Education and group discounts. Early Bird Discount ends JULY 31st!
NEWSFLASH:Autodesk signs on as the presenting sponsor.
PANEL PREVIEW #2: "NARRATING SPACE"A peek into Peter Frankfurt's groundbreaking panel; plus Imaginary Forces delves into the Design and the Elastic Mind.
5D: The Future of Immersive Design Conference will be held October 4-5 by the Art Directors Guild (Local 800) and the University Art Museum at California State University Long Beach. With Autodesk as the presenting sponsor, this groundbreaking two-day conference will open your eyes to the impact of technology in immersive design for narrative-based media across film, television, interactive, animation and experience design.
EARLY BIRD REGISTRATION & GROUP DISCOUNTS
REGISTER NOW AND SAVE MONEY: Special early bird rates are available until JULY 31st at www.5dconference.com . Students and faculty members can take advantage of the special education rates and group discounts for 10 or more.
 |
signs on as Presenting Sponsor.
5D is pleased to announce the support of Autodesk, the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets Inc. as presenting sponsor for the conference.
Autodesk, Inc. is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation.
Additional sponsors include ILM, DreamWorks Animation, X:Media: Lab, Adapt/Montreal, the Hollywood Reporter, Below the Line, Design Cinema, The Scenographer, the Academy of Interactive Arts & Sciences, and fmx.
PANEL PREVIEW #2: "NARRATING SPACE"
Our second featured panel, 'Narrating Space', contemplates the science and fiction of where virtual and material environments meet. The panelists will explore what happens to the experience of architectural form, volume, navigation, materials, urban context, authorship and the communities that they create when they are projected into a digital world. When architecture no longer has to be concerned with physical, financial and geographic constraints, it looks to filmmaking, story telling and other forms of media for its limitations and context. Questions arise about visualization, aesthetics, vernacular, plasticity, audience and interaction. Narrating Space hopes to answer some of these and ask a lot more.
 |
Panel Moderator |
|
In 2001, TIME Magazine named Greg Lynn one of the 100 most innovative people in the world for the 21st century. In 2005, Forbes Magazine named him one of the ten most influential living architects. Greg Lynn has been at the cutting edge of design in both architecture and design culture in general when it comes to the use of the computer. The buildings, projects, publications, teachings and writings associated with his office have been influential in the acceptance and use of advanced technology for design and fabrication. |
 |
 |
Paola Antonelli joined The Museum of Modern Art in 1994 and is a senior curator in the Department of Architecture and Design. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by several others, covering all facets of architecture and design in the contemporary world. Her most recent exhibition, Design and the Elastic Mind, was devoted to the relationship between design and science, to the changes in scale and pace that we experience in our everyday life, and to design's fundamental role in helping us cope with them. Her ultimate goal is to make design the most loved, understood, and celebrated subject of the XXI century. |
Additional Panelists still to be announced will complete this inspiring and groundbreaking panel.
New City by Imaginary Forces
Contemplating architecture, cinematic storytelling, visualization and interactivity, this panel, inspired by a recent collaboration at the Museum of Modern Art, embodies all the core discussion of the 5D conference.
|
Design and the Elastic Mind, conceived and curated by the renowned Paola Antonelli, was a survey of the latest developments in the field of design and science. It focused on designers' ability to grasp momentous changes in technology, science and society - changes that will demand or reflect major adjustments in human behavior and convert them into objects and systems that people understand and use. |
 |
 |
Commissioned by Antonelli for her new show, New City was an installation envisioned and authored by Peter Frankfurt, co-founder and creative director of Imaginary Forces; Greg Lynn, architect and prinicipal of Greg Lynn Form and Alex McDowell, production designer and founder of matter art and science. |
 |
Blurring the boundaries between the real and virtual world, New City is the first architecturally considered web-based virtual environment that explores the future of immersive design. A laboratory for experiments in visualization, information, simulation and experience, this is a natural extension of our planet and a place to blend science with fiction. |
|
Our world has forever been shaped by our perception of it. Experiences of flat space drew a flat world. Discovery and innovation lead to an understanding of the earth as a rotating sphere. In its next iteration, our virtual world is a manifold - a surface that forever folds onto itself, capturing endless dimensions of space and time. That is the space of New City. |
 |
|
This is a place for architectural, environmental and social experiments. Here cinematic storytelling, design, science, interactive media and architecture will visualize and play with the historic, the present, the latent and potential. |
 |
The 5D Conference is gaining support from around the world, encouraging our exploration into art and science. Following is a partial list of sponsors which continues to expand.
Please contact us for sponsorship opportunities.
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
5D on the web:
 www.5dconference.com |
   |
|
   |
||